# AI Competitor Research for Small Businesses: Build an Evidence Matrix

Authored ToolFlowKit practice material. These records are teaching examples, not customer data, current vendor offers, or measured software results.

## What should the competitor matrix look like?

Birch and Cedar are invented training vendors; these rows are not current market research. Replace B1 and C1 with dated captures and direct URLs when doing real work. A blank field means the evidence pack has not established the answer. Do not turn it into a negative capability claim or rank a vendor before checking the combined requirement.

| Practice vendor / source | Observed statement | Requirement gap | Next action |
| --- | --- | --- | --- |
| Birch / captured feature page B1 | Shared calendars mentioned | Two-staff support and deposits together not established | Ask about combined requirement and plan |
| Cedar / captured plan page C1 | Deposits listed on a named plan | Shared calendars on that same plan unconfirmed | Check exact plan and staff count |
| Buying requirement | Two staff calendars plus booking deposits | No candidate established by these snippets alone | Request written plan confirmation |

Guide: https://toolflowkit.com/guides/competitor-evidence-matrix

License: CC0 1.0.