# Weekly business report: reference

Original fictional teaching data, not website analytics or a merchant export.

Timezone: America/Los_Angeles. Previous: October 5-11, 2026. Current: October 12-18, 2026. Both windows have seven complete practice dates.

| Metric | Previous | Current | Change |
| --- | ---: | ---: | ---: |
| Recorded sessions | 800 | 960 | +20% |
| Reported orders | 32 | 40 | +25% |
| Gross sales USD | 1600.00 | 2000.00 | +25% |
| Refunds USD | 50.00 | 100.00 | +100% |
| Net sales USD (gross minus refunds) | 1550.00 | 1900.00 | +22.58% |

Ad spend is missing for every date, not zero. Advertising return and channel-level order attribution are unavailable. The totals do not establish why sales changed, and recorded sessions are not a verified order-attribution cohort.

Next action: obtain the dated ad export before judging advertising performance; review refund reasons separately. Keep observed changes separate from explanations.

License: CC0 1.0.